We've Evolved
About Us
The Logo
A Logo
Tells a Story
Where We Started
Our original logo carried our founding spirit — vibrant colors and a friendly approach that made printing feel accessible and fun. For years, it connected us with hundreds of thousands of users, building trust and loyalty.
But as markets evolved and user needs shifted, we realized something important:
It was time for our visual identity to reflect the depth of what we truly stand for.
Who We Are Today
Our new logo draws inspiration from the Chinese characters 「任」and 「印」 — reimagined through carefully crafted strokes and negative space that mirror the sleek silhouette of our self-service printers.
This isn't just a visual refresh. It's a deeper reflection of our brand's essence.
We didn't just change a logo. We reimagined what printing means.
The Core Values
THREE SHAPES THREE PROMISES
Our new logo is built from three geometric forms. Each one represents a core promise we make to you.
The Printer | Convenience
Cutting-edge technology, everywhere you need it.
We're obsessed with making printing effortless. Through our network of 50+ self-service stations and seamless O2O services, printing is never more than a scan away.
What You Feel: One tap. Instant printing. Zero friction.
The Paper Block | Innovation
Your creativity deserves a canvas.
From voice-recorded photos to custom calendars, branded frames to personalized stickers — we believe every sheet of paper can hold infinite possibilities.
What You Feel: Your digital ideas become tangible. Your memories become real.
The Angled Facet | Connection
We're woven into the fabric of your city.
That distinctive 56-degree angle? It's inspired by every Yum Me Print station across Hong Kong. We're not just a service — we're the bridge between your imagination and everyday life.
What You Feel: Wherever you are, we're there. Turning your creative moments into something lasting.
OUR MISSION & VISION
Ideas to Ink
Mission
We make printing effortless, innovative, and joyful.
Whether you're a creative professional, a student, a busy parent, or a brand owner — we believe printing should never be a hassle. It should be an extension of how you express yourself.
Our promise is simple:
Whenever you need to turn an idea into reality, we're here.
Vision
We're building Asia's most connected printing ecosystem.
Not just more stations. Not just more services. But a seamless experience where your creativity flows from screen to paper to the world.
By 2026 and beyond, we're committed to:
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Expanding across Asia — From Hong Kong to Thailand and beyond
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Innovating relentlessly — Creating products that touch hearts, not just hands
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Deepening connections — Between users, brands, and communities
Let your imagination become something real
Ideas to Ink
Print Anytime Anywhere
